Global Company

The Global Company, exemplified by such Japanese firms as Kao and NEC, centralizes key functions – including marketing and finance. Headquarters produces the new technology and disseminates it to subsidiaries.  Cost advantages are achieved through economies of scale and global-scale operations.  The need for efficiency and economies of scale means that products are developed that exploit needs felt across the range of countries.  Specific local needs tend to be ignored.

(Global Company - NEC)